Connecting With The Next Generation of Consumers

June 1, 2017

This is the first time in history that the Millennials (those aged 18-29) have surpassed Baby Boomers (those aged 53-71) in terms of numbers and potential customers in the marketplace.  Raised by Baby Boomers, Millennials  were raised completely different than any other group in history and have different values than their parents.  Manufacturers must re-think how they develop a relationship with these potential customers to hopefully generate sales. Those in the Millennial generation have been given everything they wanted by their parents who wanted them "to have the things I never did." As a result, there is a different mentality that must be understood in order to get them to commit to making purchasing decisions. Since much of this generation is still ...

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Increase in Business is a Good Thing But Not Without Its Challenges

May 3, 2017

Since the first of the year, manufacturers are more upbeat regarding the economy and business. 

Business owners applaud the positive changes that are being implemented to help foster business and they applaud the relaxing or elimination of burdensome regulations.

As one owner...

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92 Secondary Wood Products Manufacturers Earn SFI Chain-of-Custody Certification

April 10, 2017

Ninety-two secondary manufacturers of the Wood Products Manufacturers Association (WPMA) simultaneously earned certification to the SFI 2015-2019 Chain-of-Custody (COC) Standard, making this the largest single group to certify to the SFI COC Standard at once. Wood products sold as certified to th...

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Who Will Lead Your Company?

April 3, 2017

The amount of calls we get from business owners ready to retire are increasing. These business owners are looking to sell their business that they’ve built from the ground up. 

Over the years, a good woodworker started a business, demand for products increased, and before you k...

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Confusion Over Rules and Requirements

March 1, 2017

It is an understatement to say that confusion exists over what is required and what isn’t required as a result of all that is going on in Washington. There is added confusion over what regulations are still in effect and what regulations have been postponed or eliminated. 

As t...

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